Case Study: The Green Transformation of Restaurant Selva by Studio Bloement
UNIQUE GREEN TRANSFORMATIONS IN THE HEART OF AMSTERDAM
In the heart of Amsterdam, where urban dynamics merge with cultural diversity, lies Restaurant Selva, situated in the iconic nhow Amsterdam RAI hotel. Known for its homage to the Amazon rainforest and exotic Latin American cuisine, Selva faced the challenge of offering its guests an authentic experience that goes beyond culinary excellence. The solution to this challenge was found in the creative hands of Studio Bloement and Bloemenmeisjes.com, a team known for their ability to transform spaces with their unique floral experiences.
NATURAL ELEGANCE: THE POWER OF PLANTS IN INTERIOR DESIGN
The primary challenge for us was to create a space that reflected the essence of the Amazon region while maintaining the refined ambiance of Selva. The goal was to design an environment where visitors felt fully immersed in the diversity and beauty of the rainforest, an experience that was both visual and tangible.
SUSTAINABLE DESIGN: THE FUSION OF ART AND NATURE
To meet this challenge, Bloemenmeisjes.com developed a detailed plan to transform Selva's space into a reflection of the Amazon region. The plan included four main zones: the restaurant, the outdoor terrace, the Sonora bar, and the meeting zones. Each of these zones had specific requirements in terms of plant choice, placement, and care.
The Restaurant: The core of Selva's transformation was in the restaurant area. Here, a harmonious mix of real and silk plants was used. Real plants were strategically placed within reach of the guests, while the silk plants were placed higher and out of reach. This created a convincing, low-maintenance green landscape that mimicked the atmosphere of a dense rainforest. The integration of matching pots and special lighting provided a cozy ambiance in the evenings.
The Outdoor Terrace: For the terrace, exposed to the elements of the Amsterdam climate, UV and radiation-resistant plants were chosen. These plants were not only aesthetically attractive but also practical, resistant to both summer sun and winter conditions.
The Sonora Bar: In the Sonora bar, with a view of the Amsterdam South Axis, plants were placed that could withstand both warmth and the light of the evening sun. The choice fell on species such as yucca and monstera, known for their ability to thrive in such environments.
Meeting Zones: The meeting zones were decorated with a mix of real and silk plants, adapted to the specific light and air conditions of each space. Special attention was given to creating a calm, green environment conducive to focus and creativity.
RESULTS AND IMPACT
The transformation of Selva by Studio Bloement and Bloemenmeisjes.com was an overwhelming success. The result was a lush, vibrant environment that captures the essence of the Amazon region. Guests of Selva were greeted by an abundance of greenery, with each zone having its own unique charm. The creative and thoughtful design not only enhanced Selva's unique dining experience but also transported visitors to an exotic paradise. The combination of real and artificial plants offered a sustainable solution that matched the visual impact of the rainforest without the need for intensive maintenance.
The impact of this transformation was measurable. Customers noted how the green decor created a serene, inviting atmosphere, significantly enriching the dining experience at Selva. The project contributed to increased customer satisfaction and positive reviews, which ultimately led to an increase in the number of visitors.
COLLABORATION WITH ARCHITECTS AND DESIGNERS
A key factor in the success of this project was the close collaboration between us and architects, designers, and the hotel's management. This collaboration ensured a seamless integration of the green design with the existing structure and aesthetics of the restaurant. By combining their expertise, the teams could apply a holistic approach that considered both visual and functional aspects of the design.
The architects and designers provided essential insights into the spatial dynamics and lighting conditions of the restaurant, which was crucial for the choice and placement of the plants. The hotel management ensured that the transformation was in line with the overall vision and mission of the restaurant, focusing on sustainability and a unique customer experience.
TESTIMONIAL
A testimonial from Renata Komarginska, General Manager of nhow Amsterdam, highlights the success of the project: "The collaboration with Bloemenmeisjes.com has transformed our restaurant into a living work of art. Their ability to understand and translate our vision into a practical, yet breathtaking green space was unparalleled. Customers are amazed by the transformation, and we see that reflected in their reactions and the time they spend here. This project has not only contributed to our aesthetics but also to our business growth."
CONCLUSION
The transformation of Restaurant Selva by Studio Bloement illustrates how a thoughtful, creative approach can lead to a stunning metamorphosis of a space. The project underscores the importance of collaboration between various disciplines to achieve a cohesive and impactful design. The case also shows how well-planned integration of natural elements in an urban setting can be aesthetically pleasing and contribute to the well-being and experience of customers.
The green transformation of Selva is a testament to the expertise and commitment of Studio Bloement in creating unique, memorable, and sustainable floral experiences. The project serves as an inspiring example for other businesses seeking a similar transformation of their spaces, where every detail counts and every plant tells a story.